On the same day Canada’s 43rd Federal Election campaign kicked off, the 6th death was linked to vaping and Trump announced his Administration might ban all flavoured vapes and e-cigarettes.
The vaping epidemic has reached a fever pitch.
Political Parties plan their messaging for the entire writ period months in advance. They want to stay on message, on topics they want to talk about, and say things people like. But often times new issues pop up. And during campaign good politics always trumps good policy.
“..during election campaigns, good politics trumps good policy.”
The Conservatives will likely jump at the chance to attack the Liberals for a shortsighted legalization policy putting Canadians at risk.
The NDP - floundering in the polls - may go further and promise a ban on all vapes to get some earned media. That would put the Liberals in a predicament. With the incumbent Trudeau Liberals in a tight re-election bid, expect them to play defence and renew their vow to heavily Regulate vapes or delay cannabis vapes’ market debut indefinitely.
The backlash isn’t just bad PR. Vapes are in the crosshairs and even more restrictive regulation (or outright bans) is a very real threat to legalization 2.0 in Canada as many LPs have put the majority of their eggs in the vaping CPG basket.
And it looks like that basket might go up in smoke before it can be sold. De-risk your CPG strategy accordingly by diversifying with proven, safe consumption methods.
TL;DR: Lobbying isn’t about asking for favours. It’s about understanding how policy is made and decisions impacted to read the tea leaves of what’s coming next. And vaping is in the crosshairs in Canada as the Federal election campaign kicks off. And it’s sure to be an issue that impacts the market.