Canada’s first GR + brand firm devoted exclusively to cannabis.

Next Wave was founded with a core belief that when government creates a new industry like legal cannabis, every decision is political. 



jeffrey lizotte x founder + ceo

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A veteran politico, Jeffrey has been closely following the Canadian cannabis policy since late-2012's MMPR consultations. In 2015, he became the first lobbyist in Canada to focus exclusively on Canadian cannabis.

Prior to cannabis, Jeffrey worked at Queen's Park, as a Legislative Advisor and as Manager of Outreach for the Ontario Progressive Conservative Caucus and Leader of the Official Opposition.

A seasoned campaign strategist, he has served as a Campaign Manager, Senior Regional Organizer, Target Seat Manager and Director of Organization in Ontario Provincial election campaigns, by-elections, central Ontario General Elections, and Ontario PC Leadership Campaigns across the province since 2010.